In 2005, Paul Sarfati and Arturo Martinez embarked on a journey that transformed a college project into the dynamic Bamba Experience Group, a travel company that connects adventure seekers with a variety of travel experiences. Inspired by Sarfati’s extensive backpacking trip around the globe at the age of 18 and his academic pursuits at Babson College, the duo initially focused on independent and experiential tourism. This entrepreneurial venture evolved to form Bamba Travel, which caters to those seeking adventure and unique experiences in their travel plans.
The company didn’t stop at just one brand; it diversified by establishing separate entities to target different segments of the travel market. By 2008, Bamba Experience Group had ventured into the destination management sector, laying the groundwork for Be DMC, which encompasses operations like Be Mexico and Be Peru. These branches provide local expertise to tour operators and agencies in Mexico and Peru. In 2013, the expansion continued with the launch of Urban Day Trips, which offers short, locally-focused travel experiences.
Recognizing the need for personalized travel planning, Bamba Experience Group introduced Baboo Travel in 2020. This service bridges travelers with Local Experts, leveraging technology to simplify the creation of custom itineraries. Further diversifying its portfolio, the group launched Viajando Juntas in 2026, a brand dedicated to organizing small-group journeys tailored for women, emphasizing community and shared travel experiences.
Today, the group’s offerings are vast: Bamba Travel focuses on independent, experiential adventures; Be DMC provides destination management services; Urban Day Trips offers short, local excursions; Baboo Travel specializes in custom trips with a tech edge; and Viajando Juntas designs travel for women. Sarfati emphasizes the importance of keeping pace with changing traveler expectations, noting that travel, technology, and customer preferences are in constant flux.
Technology plays a crucial role in the group’s operations, with AI systems being developed to enhance areas like customer inquiries, itinerary planning, and communications. While incorporating digital advancements, Sarfati stresses the need to balance technology with human interaction, reflecting a broader trend in tourism where the convenience of digital planning is complemented by the invaluable insights of human expertise. Bamba Experience Group’s strategic focus on market specialization and adaptation to travel trends underscores its continued growth and influence in the tourism industry.
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